New pages stop starting from zero
A component system means the next landing page is assembled from approved parts instead of being designed, argued over and built again.
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We create responsive service, location and enquiry layouts in Figma using actual content and clear interaction requirements.
A few clients we’ve worked with




















We create responsive service, location and enquiry layouts in Figma using actual content and clear interaction requirements.
Different enquiries may need different fields and completion wording.
A polished property card must still make current status and factual context clear.
Design is where the website stops being a list of pages and becomes a system. The decisions made here set what every later page costs to produce.
A component system means the next landing page is assembled from approved parts instead of being designed, argued over and built again.
Page hierarchy and navigation are designed around what buyers look for, so the work the homepage does is not undone two clicks later.
Handoff includes states, components and responsive rules, so the built page matches the design instead of being reinterpreted.
The scope follows the property business’s actual services and verified information. Availability, pricing and property claims need approval from the responsible team.
Present the service, relevant information and next contact action.
Organise approved photographs, features and contact details with readable status information.
Design questions, validation and confirmation for the intended visitor task.
“They focused on how to make our daily operations easier, not just on building features for the sake of it.”
“They understood that the app needed to be practical for someone sitting in a car, not just look good on a desktop.”
The agreed engagement includes the relevant outputs below.
Responsive Figma designs.
Reusable service and location components.
An enquiry state specification.
Explore the wider scope behind the website.
Develop the positioning, messaging, and visual identity your website needs.
Update an existing website while accounting for its content, URLs, integrations, and publishing workflow.
Where generative tools genuinely speed up brand and interface work, where they must not be used, and who signs off.
Plan user flows, screens, interface states, and design systems for websites and web products.
Explore the scope, deliverables and process for each part of the website.
Our process
Select actual services, locations and enquiry scenarios for use in the design.
[ 01 ]Build page layouts and required interaction states in Figma using realistic content variations.
[ 02 ]Check browsing, form errors and completion at the agreed screen sizes before developer handoff.
[ 03 ]No account layer between you and them. These are the Norml specialists this work runs through.

Co-founder · Design & Strategy

UI/UX Designer

UI/UX Designer

Junior Designer

“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
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