Visitors find things without searching
Navigation and page relationships are defined around what people look for, so the right page is reachable from where they start.
Connect services, places and enquiry routes without duplicating them.
We define a page structure that reflects the property business’s actual offerings and makes the relationship between locations, services and records clear.
A few clients we’ve worked with
What we do
We define a page structure that reflects the property business’s actual offerings and makes the relationship between locations, services and records clear.
Decisions that shape this work.
Service names used inconsistently across pages make page relationships difficult to maintain.
A location page needs a clear purpose beyond repeating a city name.
What structure does for a growing site.
Every site works at twelve pages. The structure decides whether it still works at eighty, once the company has added two products and a resource library.
New content has a home
A defined content model means the next service, case study or guide goes somewhere obvious instead of into the menu.
Internal links do real work
Deliberate relationships between pages help both buyers and search engines understand which pages matter.
What information architecture includes.
The scope follows the property business’s actual services and verified information. Availability, pricing and property claims need approval from the responsible team.
Service hierarchy
Give distinct offerings a defined place and consistent name.
Location relationships
Connect real locations with the services genuinely available there.
Navigation design
Map menus, breadcrumbs and relevant cross-links to enquiry destinations.
Selected projects across our wider practice
All case studies
“They focused on how to make our daily operations easier, not just on building features for the sake of it.”
“They understood that the app needed to be practical for someone sitting in a car, not just look good on a desktop.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
A sitemap and URL map.
- 02
A content relationship model.
- 03
Navigation requirements.
Our process
How the work runs.
Classify the business records
Review services, locations and property information using actual examples.
[ 01 ]
Map the page relationships
Define parent pages, shared records and routes appropriate to each audience.
[ 02 ]
Check the proposed journeys
Walk through representative tasks and document retained URLs, redirects and internal links.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedInformation architecture for real estate companies: questions.
Should every service get a page in every city?
Only where the offering and useful distinct information support it; a full matrix is not a publication requirement.
Can one location offer several services?
Yes. Shared location records can connect those services without duplicating basic facts.
Website 2.0 combines strategy, design, development and launch in one engagement.