You spend the budget where it pays
Findings are tied to the journeys that matter, so the work queue starts with the pages costing you enquiries.
Review how visitors find an offer and make contact.
We inspect property and service journeys against agreed tasks, reporting reproducible interface issues with clear recommendations.
A few clients we’ve worked with
What we do
We inspect property and service journeys against agreed tasks, reporting reproducible interface issues with clear recommendations.
Decisions that shape this work.
A usable filter needs understandable labels, empty results and reset behaviour.
Submission success should be assessed separately from downstream sales follow-up.
What an audit tells you before you rebuild.
A working page can still make a task harder than it needs to be. Finding out which pages, and why, is cheaper than redesigning everything and hoping.
Opinions become evidence
Interface inspection combined with your own analytics separates observed problems from the ones someone assumes exist.
A redesign stops being a gamble
The audit is the brief. The next project starts from known problems instead of a general feeling that the site is tired.
What UX audit includes.
The scope follows the property business’s actual services and verified information. Availability, pricing and property claims need approval from the responsible team.
Task review
Check browsing, location information and the appropriate enquiry route.
Form inspection
Review required fields, validation and completion states.
Issue prioritisation
Explain the observed problem, affected task and expected correction.
Selected projects across our wider practice
All case studies
“They focused on how to make our daily operations easier, not just on building features for the sake of it.”
“They understood that the app needed to be practical for someone sitting in a car, not just look good on a desktop.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
An annotated review.
- 02
A prioritised issue list.
- 03
Implementation recommendations.
Our process
How the work runs.
Choose representative tasks
Agree scenarios such as finding a relevant location, reviewing an offer and submitting an enquiry.
[ 01 ]
Inspect the actual interface
Record navigation, filter and form behaviour across the scoped devices.
[ 02 ]
Document actionable findings
Give each issue evidence and expected behaviour so it can be implemented and retested.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedUX audit for real estate companies: questions.
Will the audit explain every lost transaction?
No. It identifies observed website usability issues; commercial outcomes depend on other evidence and processes.
Can the review include a map interface?
Yes, if that interface and its representative tasks are included in the agreed scope.
Website 2.0 combines strategy, design, development and launch in one engagement.