You keep what was working
Existing search assets, URLs, integrations and publishing habits are identified before anything is replaced, so the launch is not a reset.
Update the property website without losing its records and routes.
We plan the redesign around retained URLs, current services, existing content sources and working enquiry destinations.
A few clients we’ve worked with
What we do
We plan the redesign around retained URLs, current services, existing content sources and working enquiry destinations.
Decisions that shape this work.
Retired properties and changed services need explicit URL and content handling.
A new layout does not resolve an unverified source of availability data.
What a redesign risks, and what it is worth.
A redesign is the one website project that can lose you something. The upside is a site that finally matches the company; the risk is the traffic, URLs and integrations the old one quietly carried.
The site matches what you sell now
Most redesigns are overdue because the offer changed and the website did not. The new structure is built around the current business.
The transition has an owner
Content migration, redirects and search continuity are part of the scope with named responsibility, not an afterthought in launch week.
What website redesign includes.
The scope follows the property business’s actual services and verified information. Availability, pricing and property claims need approval from the responsible team.
Content decisions
Mark property and service material for retention, revision or retirement.
Template revision
Redesign pages around approved offers and visitor tasks.
Transition mapping
Account for changed addresses, data sources and contact routes.
Selected projects across our wider practice
All case studies
“They focused on how to make our daily operations easier, not just on building features for the sake of it.”
“They understood that the app needed to be practical for someone sitting in a car, not just look good on a desktop.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
A content decision register.
- 02
Revised responsive designs.
- 03
A transition checklist.
Our process
How the work runs.
Audit the current website
Record pages, URLs, property sources and enquiry destinations before selecting changes.
[ 01 ]
Design the replacement pages
Revise templates around the approved inventory and record any changed behaviour.
[ 02 ]
Plan the transition checks
Prepare URL mappings and verify the intended data and enquiry routes before the replacement is released.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite redesign for real estate companies: questions.
Can the CRM stay in place?
Yes. The current system can remain the receiving tool, subject to verified integration requirements.
Will existing property pages disappear?
Each scoped record receives a retention, revision or retirement decision rather than an automatic removal.
Website 2.0 combines strategy, design, development and launch in one engagement.