Real pages, real improvement
A reproducible baseline on representative pages means the gain is measured where visitors actually land.
Keep media and map tools from obscuring the useful page content.
We measure service, location and enquiry pages, identify observed bottlenecks and verify targeted improvements without losing required behaviour.
A few clients we’ve worked with
What we do
We measure service, location and enquiry pages, identify observed bottlenecks and verify targeted improvements without losing required behaviour.
Decisions that shape this work.
Heavy media can compete with essential location and contact information.
Performance changes must preserve map, filter and gallery behaviour where those are required.
What a score does not tell you.
A performance number needs an explanation behind it. Chasing the score and fixing the experience are not always the same work.
Causes separated
Front-end assets, rendering, third-party scripts and server constraints are distinguished, so each fix goes to whoever can make it.
The cost of third parties is visible
When a tag or widget is the problem, the trade-off becomes a business decision instead of a mystery.
What website performance optimization includes.
The scope follows the property business’s actual services and verified information. Availability, pricing and property claims need approval from the responsible team.
Performance baseline
Record comparable loading and interaction measurements.
Media and script review
Inspect galleries, maps and third-party tools responsible for delays.
Regression verification
Check visual detail and browsing or enquiry functions after changes.
Selected projects across our wider practice
All case studies
“They focused on how to make our daily operations easier, not just on building features for the sake of it.”
“They understood that the app needed to be practical for someone sitting in a car, not just look good on a desktop.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
A performance baseline.
- 02
Scoped improvements.
- 03
A comparison and regression report.
Our process
How the work runs.
Measure representative pages
Record selected templates under documented test conditions.
[ 01 ]
Address measured bottlenecks
Adjust scoped assets or loading behaviour while checking the information visitors need.
[ 02 ]
Repeat and verify
Compare measurements and retest affected galleries, maps, filters and enquiry controls.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Artur Tsitou
DevOps & Backend Developer
Taras Kashanyk
Frontend Developer (React)
Max Tymoshyn
Founder & Architect
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite performance optimization for real estate companies: questions.
Can property maps slow a page?
They can add scripts and requests; the actual implementation is measured before changes are recommended.
Will photographs become unreadable?
Image settings are reviewed against the detail needed at actual display sizes.
Website 2.0 combines strategy, design, development and launch in one engagement.