An agreed order of work
Findings are prioritised against affected URLs and dependencies, so the team stops debating which recommendation to do first.
Review property search evidence before ordering more pages.
We inspect available data and the current structure, separating observed technical defects from content opportunities requiring more research.
A few clients we’ve worked with
What we do
We inspect available data and the current structure, separating observed technical defects from content opportunities requiring more research.
Decisions that shape this work.
Location-page quantity alone does not show useful coverage.
Similar property or place names require intent review rather than automatic consolidation.
What an audit is for.
Search work needs a starting point. An audit replaces a pile of recommendations with an ordered list of what is actually limiting the site.
You learn what is real
Technical eligibility, content quality, intent and measurement gaps are separated, so a content problem is not treated as a crawl problem.
A redesign has a risk register
Existing search assets are recorded before anything changes, which is what keeps a rebuild from quietly costing traffic.
What SEO audit includes.
The scope follows the property business’s actual services and verified information. Availability, pricing and property claims need approval from the responsible team.
Evidence review
Assess public crawl and authorised reporting sources.
Intent analysis
Check overlap among service, location and property pages.
Priority planning
Identify affected URLs, required work and verification methods.
Selected projects across our wider practice
All case studies
“They focused on how to make our daily operations easier, not just on building features for the sake of it.”
“They understood that the app needed to be practical for someone sitting in a car, not just look good on a desktop.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
A source-backed audit.
- 02
Page-level findings.
- 03
A prioritised action plan.
Our process
How the work runs.
Collect available evidence
Record crawl, search and analytics sources and their limits.
[ 01 ]
Inspect structure and behaviour
Review technical issues and whether pages serve distinct useful purposes.
[ 02 ]
Deliver actionable priorities
Attach evidence, owners and verification methods to each recommended change.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedSEO audit for real estate companies: questions.
Does an audit include fixing the site?
Implementation is separate unless explicitly included in the agreed engagement.
Can you evaluate demand without query data?
Available research can inform recommendations, but missing evidence and uncertainty are reported.
Website 2.0 combines strategy, design, development and launch in one engagement.