The ad and the page agree
The page is designed around the specific audience, traffic source and offer, so the visitor is not asked to re-orient on arrival.
Match the campaign promise with a clear shopping decision.
We design ecommerce landing pages around a specific collection, product or offer. The page uses current product facts and approved promotion terms, with a clear route to the relevant purchase or booking action.
A few clients we’ve worked with
What we do
Landing page design for ecommerce businesses: offer and traffic brief, campaign layout, purchase handoff.
What landing page design needs to account for.
An ad and its landing page need the same offer and eligibility conditions.
Stock changes can make a campaign destination misleading.
A campaign page needs an intentional state after the promotion ends.
What a campaign page has to earn.
A landing page is the only page where the traffic is paid for. If it does not match the promise that brought someone there, the spend is already lost.
One decision per page
Message, evidence and form are composed around a single intended action instead of competing for attention.
It can actually be built
The design accounts for the form requirements and the system that has to host it, so it ships in time for the campaign it was made for.
Landing page design scope.
Plan offer and traffic brief, campaign layout and purchase handoff as connected parts of the engagement.
Offer and traffic brief
Confirm the advertised promise, intended audience and eligible products. Identify expiry, availability and other conditions that affect the offer.
Campaign layout
Present the range or product with relevant proof and purchase information. Avoid sending shoppers into an unrelated catalogue section.
Purchase handoff
Specify product selection, cart or booking behaviour and mobile layouts. Account for expired offers and unavailable items.
Selected website projects across our wider practice
All case studies
“What I appreciate most is that the team always communicates openly and stays honest throughout.”
“They delivered what they said they would, on time.”
“They met all our expectations by providing great strategies based on our needs.”
Landing page design deliverables.
The agreed landing page design scope is documented in the following work products.
- 01
Audience and offer brief
- 02
Responsive landing-page design
- 03
Form, handoff and completion specifications
Our process
How we approach landing page design.
Confirm the campaign offer
Review eligible products, availability, expiry and the promise used in the traffic source.
[ 01 ]
Design a relevant shopping route
Arrange the product or collection and its conditions around the intended action.
[ 02 ]
Specify offer-end behaviour
Check purchase handoffs and define what happens when stock or the promotion changes.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedLanding page design for ecommerce businesses: questions.
Can a landing page sell a collection rather than one item?
Yes. It needs a useful selection structure and a clear relationship between the campaign promise and the products shown.
Will you invent a discount to improve conversion?
No. Your business approves prices, offers and terms; the design presents those decisions accurately.
Discuss landing page design and the requirements behind your store.