You spend the budget where it pays
Findings are tied to the journeys that matter, so the work queue starts with the pages costing you enquiries.
Find observable obstacles in browsing and buying.
We inspect the agreed shopping journeys using representative products and safe test conditions. The audit records reproducible interface issues and distinguishes those findings from assumptions that require customer research.
A few clients we’ve worked with
What we do
UX audit for ecommerce businesses: browse and compare review, purchase-flow inspection, prioritised findings.
What UX audit needs to account for.
A store can look complete while important filter combinations return confusing results.
Purchase obstacles may appear only for a particular variant or delivery condition.
A suspected conversion issue needs evidence before being treated as a defect.
What an audit tells you before you rebuild.
A working page can still make a task harder than it needs to be. Finding out which pages, and why, is cheaper than redesigning everything and hoping.
Opinions become evidence
Interface inspection combined with your own analytics separates observed problems from the ones someone assumes exist.
A redesign stops being a gamble
The audit is the brief. The next project starts from known problems instead of a general feeling that the site is tired.
UX audit scope.
Plan browse and compare review, purchase-flow inspection and prioritised findings as connected parts of the engagement.
Browse and compare review
Inspect category navigation, search, filters and product information. Check empty results and long or unusual product records.
Purchase-flow inspection
Review variant selection, basket changes and the supported checkout route. Test validation and failure behaviour within the authorised scope.
Prioritised findings
Provide screenshots, expected behaviour and recommended corrections. Separate verified defects from ideas that need experimentation.
Selected website projects across our wider practice
All case studies
“What I appreciate most is that the team always communicates openly and stays honest throughout.”
“They delivered what they said they would, on time.”
“They met all our expectations by providing great strategies based on our needs.”
UX audit deliverables.
The agreed UX audit scope is documented in the following work products.
- 01
Journey review with screenshots
- 02
Prioritised findings and reproduction notes
- 03
Recommendations and research questions
Our process
How we approach UX audit.
Choose shopping scenarios
Select representative product types and authorised boundaries for cart and checkout inspection.
[ 01 ]
Inspect actual obstacles
Capture navigation, filtering, selection and validation issues with reproduction evidence.
[ 02 ]
Prioritise corrections
Separate verified defects from conversion hypotheses that require research or experiments.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedUX audit for ecommerce businesses: questions.
Will you place live orders during the audit?
Only under an explicitly approved test plan. We use test facilities or stop before a live transaction when authorisation is absent.
Does the audit guarantee a conversion increase?
No. It identifies observed problems and testable improvements; commercial effects need measurement after changes.