An agreed order of work
Findings are prioritised against affected URLs and dependencies, so the team stops debating which recommendation to do first.
Prioritise ecommerce search issues using catalogue and search evidence.
We review technical behaviour, collection structure and product information across the agreed store. Findings connect each issue to affected pages, available evidence and the people needed to resolve it.
A few clients we’ve worked with
What we do
SEO audit for ecommerce businesses: search and crawl baseline, shopping-content review, action register.
What SEO audit needs to account for.
Search problems can originate in catalogue data rather than page copy.
A collection with few relevant products may not serve its target query.
Missing search access limits performance conclusions.
What an audit is for.
Search work needs a starting point. An audit replaces a pile of recommendations with an ordered list of what is actually limiting the site.
You learn what is real
Technical eligibility, content quality, intent and measurement gaps are separated, so a content problem is not treated as a crawl problem.
A redesign has a risk register
Existing search assets are recorded before anything changes, which is what keeps a rebuild from quietly costing traffic.
SEO audit scope.
Plan search and crawl baseline, shopping-content review and action register as connected parts of the engagement.
Search and crawl baseline
Inspect public catalogue routes and available search data. Record access limits and existing indexability rules.
Shopping-content review
Check whether collections and products answer their intended queries. Identify missing attributes, overlap and unavailable-range problems.
Action register
Prioritise findings with affected templates and dependencies. Separate immediate technical corrections and research or merchandising decisions.
Selected website projects across our wider practice
All case studies
“What I appreciate most is that the team always communicates openly and stays honest throughout.”
“They delivered what they said they would, on time.”
“They met all our expectations by providing great strategies based on our needs.”
SEO audit deliverables.
The agreed SEO audit scope is documented in the following work products.
- 01
Crawl and search baseline
- 02
Evidence-backed findings by page or template
- 03
Prioritised action and dependency register
Our process
How we approach SEO audit.
Establish catalogue coverage
Crawl the public store and collect available search evidence, recording any access limits.
[ 01 ]
Review shopping usefulness
Inspect attributes, collection overlap and the relationship between target queries and available products.
[ 02 ]
Assign prioritised work
Identify affected templates and separate technical tasks from merchandising or research decisions.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedSEO audit for ecommerce businesses: questions.
Will you audit every SKU?
The coverage is agreed in advance and can combine full crawl checks with representative content review by product type.
Can an audit recommend consolidating collections?
Yes, when they overlap or lack a distinct shopping purpose, with redirects and internal links considered.