Weight goes where it helps
Starting from your current profile and the pages that actually need authority stops effort landing on pages that already rank.
Earn relevant references with useful product and shopping material.
We research editorial opportunities for the store and prepare material supported by actual product information. Placements are reviewed for relevance and terms, with every resulting link recorded and verified.
A few clients we’ve worked with
What we do
Link building for ecommerce businesses: opportunity research, source-backed assets, placement records.
What link building needs to account for.
A product feature needs evidence before it becomes an outreach claim.
Paid placement terms must remain visible.
A publication link should lead to a relevant and available destination.
What authority can and cannot be bought.
Most link building buys the appearance of authority, not the thing itself. The difference matters, because the appearance is the part that gets penalised.
Routes are priced honestly
Each placement route is scoped separately, and anything requiring payment is identified as such rather than described as editorial.
Built on something real
The work starts from what you have that is genuinely worth linking to, which is also what makes the links survive.
Link building scope.
Plan opportunity research, source-backed assets and placement records as connected parts of the engagement.
Opportunity research
Review existing links and relevant publications, directories or partners. Check audience fit and the conditions of a placement.
Source-backed assets
Identify useful guides, approved product information or original material worth citing. Record image rights and claim evidence.
Placement records
Prepare reviewed outreach and verify published links. Track destination, context and disclosed commercial terms.
Selected website projects across our wider practice
All case studies
“What I appreciate most is that the team always communicates openly and stays honest throughout.”
“They delivered what they said they would, on time.”
“They met all our expectations by providing great strategies based on our needs.”
Link building deliverables.
The agreed link building scope is documented in the following work products.
- 01
Backlink and opportunity assessment
- 02
Reviewed outreach and asset plan
- 03
Verified placement register
Our process
How we approach link building.
Screen relevant placements
Review the store’s links and potential publications or partners for audience fit and transparent terms.
[ 01 ]
Prepare accurate product material
Assemble approved guides, imagery and factual claims with permission records.
[ 02 ]
Verify published references
Track reviewed outreach and check destination, context and commercial conditions of resulting links.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedLink building for ecommerce businesses: questions.
Can you promise coverage for a new product launch?
No. Publishers make their own decisions. We prepare accurate material and report verified outcomes.
Can supplier or stockist relationships support links?
Yes, where the relationship is real and the listing is authorised; affiliations must not be invented.