New pages stop starting from zero
A component system means the next landing page is assembled from approved parts instead of being designed, argued over and built again.
Design the product decisions that happen before checkout.
We design responsive storefront pages around the actual catalogue and buying journey. Product details, options, availability and purchase conditions receive clear places in the layout alongside the brand and imagery.
A few clients we’ve worked with
What we do
Web design for ecommerce businesses: collection and browsing layouts, product-page design, cart and handoff.
What web design needs to account for.
A product image cannot answer every sizing or compatibility question.
Variant and stock states need to remain clear before an item enters the cart.
A mobile buying journey needs deliberate layouts rather than a squeezed desktop page.
What design decides for the rest of the project.
Design is where the website stops being a list of pages and becomes a system. The decisions made here set what every later page costs to produce.
Visitors find the right service
Page hierarchy and navigation are designed around what buyers look for, so the work the homepage does is not undone two clicks later.
Developers build what you approved
Handoff includes states, components and responsive rules, so the built page matches the design instead of being reinterpreted.
Web design scope.
Plan collection and browsing layouts, product-page design and cart and handoff as connected parts of the engagement.
Collection and browsing layouts
Design category navigation, product cards and relevant filters. Show how shoppers compare the range and recover from empty results.
Product-page design
Arrange imagery, variants, attributes and delivery information around the purchase decision. Include unavailable and incomplete-selection states.
Cart and handoff
Specify basket updates and the route into the supported checkout. Provide mobile layouts and clear feedback for actions.
Selected website projects across our wider practice
All case studies
“What I appreciate most is that the team always communicates openly and stays honest throughout.”
“They delivered what they said they would, on time.”
“They met all our expectations by providing great strategies based on our needs.”
Web design deliverables.
The agreed web design scope is documented in the following work products.
- 01
Responsive Figma page designs
- 02
Reusable components and interaction states
- 03
Developer handoff with content and behaviour notes
Our process
How we approach web design.
Review representative products
Collect simple, variable and unavailable items with the information shoppers need.
[ 01 ]
Design browsing and selection
Create collection and product layouts including filters, options and stock states.
[ 02 ]
Specify the purchase handoff
Document cart feedback, mobile behaviour and verified checkout constraints for developers.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWeb design for ecommerce businesses: questions.
Does storefront design include checkout changes?
Only within the platform’s supported controls and the agreed scope. We verify those constraints before proposing a checkout interface.
Can you design for products that require a consultation?
Yes. The product page can lead to a booking or enquiry with the information needed for that decision.