You keep what was working
Existing search assets, URLs, integrations and publishing habits are identified before anything is replaced, so the launch is not a reset.
Replace the storefront with the catalogue and order flow accounted for.
We plan an ecommerce redesign around existing products, campaign destinations and purchasing behaviour. The work includes a transition plan and verification of important routes, without promising that a visual change alone will preserve or increase revenue.
A few clients we’ve worked with
What we do
Website redesign for ecommerce businesses: storefront inventory, replacement designs, transition planning.
What website redesign needs to account for.
The old storefront may contain routes that active ads still use.
A new design can hide product information needed to complete a purchase.
Order and analytics checks are needed during the transition.
What a redesign risks, and what it is worth.
A redesign is the one website project that can lose you something. The upside is a site that finally matches the company; the risk is the traffic, URLs and integrations the old one quietly carried.
The site matches what you sell now
Most redesigns are overdue because the offer changed and the website did not. The new structure is built around the current business.
The transition has an owner
Content migration, redirects and search continuity are part of the scope with named responsibility, not an afterthought in launch week.
Website redesign scope.
Plan storefront inventory, replacement designs and transition planning as connected parts of the engagement.
Storefront inventory
Capture product and collection URLs, integrations and active campaigns. Identify approved content and images that remain useful.
Replacement designs
Rework navigation, product information and purchase interactions using the real range. Include variants, stock states and mobile behaviour.
Transition planning
Map redirects, tracking and checkout dependencies. Define staged release checks and recovery responsibilities where the platform permits them.
Selected website projects across our wider practice
All case studies
“What I appreciate most is that the team always communicates openly and stays honest throughout.”
“They delivered what they said they would, on time.”
“They met all our expectations by providing great strategies based on our needs.”
Website redesign deliverables.
The agreed website redesign scope is documented in the following work products.
- 01
Retain, revise and remove inventory
- 02
Replacement page and component designs
- 03
URL transition and launch-check plan
Our process
How we approach website redesign.
Capture working store routes
Inventory products, collections, active campaigns and order-system dependencies.
[ 01 ]
Design the replacement experience
Review new shopping layouts using real catalogue data and exceptional product states.
[ 02 ]
Plan a checked transition
Map redirects and define order, tracking and recovery checks for each release stage.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite redesign for ecommerce businesses: questions.
Can we redesign in stages?
Often, depending on the stack and shared dependencies. The plan identifies which sections can be replaced independently.
Can you guarantee unchanged sales through launch?
No. We plan and verify the technical transition, while commercial performance depends on more than the website release.
Discuss website redesign and the requirements behind your store.