You know what the site does
Events defined by meaning — attempts against completed actions — show which pages produce enquiries and which only produce visits.
Measure website enquiries without recording the matter itself.
We define events around the firm’s public website goals, such as a completed enquiry or a contact action. The implementation distinguishes interaction counts from confirmed delivery and keeps form text out of analytics events.
A few clients we’ve worked with
What we do
Analytics setup for law firms: measurement plan, implementation, verification and handoff.
Decisions to settle before the work starts.
Which part of analytics setup for law firms belongs in the current project, and what is outside it.
Who supplies the source material, grants system access and approves the completed work.
What you cannot decide without measurement.
Page views alone do not explain which actions the website supports. Without that, every decision about the site is an argument about taste.
Spend has a feedback loop
When a conversion can be verified, campaign and content decisions can be made against outcomes instead of impressions.
The numbers agree
Documenting which system can verify each conversion stops two dashboards reporting two different truths.
What analytics setup includes.
Agree these work areas with the firm before implementation. Access, content approval and any external-system requirements are recorded in the scope.
Measurement plan
Agree event names, success criteria and reporting questions. Separate a form opening, attempted submission and accepted submission.
Implementation
Configure the selected tools and consent behaviour according to the project requirements. Use non-sensitive event properties rather than enquiry content.
Verification and handoff
Test events against the actual user journeys and check duplicate firing. Document what each metric measures and what it cannot establish.
Selected website projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The deliverables correspond to the work areas agreed for this engagement.
- 01
An event plan defining each interaction and success condition.
- 02
Configured tracking for the agreed tools and consent behaviour.
- 03
Event-verification results and metric definitions.
Our process
How the work runs.
Agree the scope
Review the firm’s current website and the inputs needed for analytics setup. Confirm the responsible people, access and acceptance criteria.
[ 01 ]
Carry out the work
Agree event names, success criteria and reporting questions. Separate a form opening, attempted submission and accepted submission. Configure the selected tools and consent behaviour according to the project requirements. Use non-sensitive event properties rather than enquiry content.
[ 02 ]
Review and hand over
Test events against the actual user journeys and check duplicate firing. Document what each metric measures and what it cannot establish. Record open decisions and the next action for each one.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Iryna Melnyk
Full-Cycle SEO Specialist
Artur Tsitou
DevOps & Backend Developer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedAnalytics setup for law firms: questions.
Does a click count as a new client?
No. A click is an interaction. Connecting website enquiries to later business outcomes requires a separately agreed process and data mapping.
Will analytics contain what someone typed into the form?
The proposed event design excludes free-text matter descriptions and personal form fields. Verification checks the events actually sent.
Website 2.0 combines strategy, design, development and launch in one engagement.