An agreed order of work
Findings are prioritised against affected URLs and dependencies, so the team stops debating which recommendation to do first.
Understand which parts of the firm’s search work need attention.
We review the agreed practice pages, site structure and available search evidence. The output separates observed technical problems, content gaps and research questions so the firm can choose a practical next scope.
A few clients we’ve worked with
What we do
SEO audit for law firms: evidence collection, practice-page assessment, action plan.
Decisions to settle before the work starts.
Which part of seo audit for law firms belongs in the current project, and what is outside it.
Who supplies the source material, grants system access and approves the completed work.
What an audit is for.
Search work needs a starting point. An audit replaces a pile of recommendations with an ordered list of what is actually limiting the site.
You learn what is real
Technical eligibility, content quality, intent and measurement gaps are separated, so a content problem is not treated as a crawl problem.
A redesign has a risk register
Existing search assets are recorded before anything changes, which is what keeps a rebuild from quietly costing traffic.
What seo audit includes.
Agree these work areas with the firm before implementation. Access, content approval and any external-system requirements are recorded in the scope.
Evidence collection
Inventory public pages and review authorised analytics or search-console data where available. Record missing access rather than treating it as zero activity.
Practice-page assessment
Compare page purpose, internal links and available search evidence. Identify overlapping pages and subjects that need a clearer treatment.
Action plan
Provide findings with supporting URLs, priority and proposed next action. Separate implementation fixes from work that needs further keyword or content research.
Selected website projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The deliverables correspond to the work areas agreed for this engagement.
- 01
A source-backed audit of the agreed site and search evidence.
- 02
Practice-page, content and technical findings.
- 03
A prioritised action plan with access and research gaps identified.
Our process
How the work runs.
Agree the scope
Review the firm’s current website and the inputs needed for seo audit. Confirm the responsible people, access and acceptance criteria.
[ 01 ]
Carry out the work
Inventory public pages and review authorised analytics or search-console data where available. Record missing access rather than treating it as zero activity. Compare page purpose, internal links and available search evidence. Identify overlapping pages and subjects that need a clearer treatment.
[ 02 ]
Review and hand over
Provide findings with supporting URLs, priority and proposed next action. Separate implementation fixes from work that needs further keyword or content research. Record open decisions and the next action for each one.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedSEO audit for law firms: questions.
Does the audit include fixing everything?
No. It produces an evidence-backed plan. Agreed fixes can be implemented in a following scope.
Can you audit without our analytics access?
Yes, with limits. Public-site checks remain possible, while conclusions about traffic and conversions are marked as unavailable rather than guessed.
Website 2.0 combines strategy, design, development and launch in one engagement.