New pages stop starting from zero
A component system means the next landing page is assembled from approved parts instead of being designed, argued over and built again.
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A prospective client needs to recognise the practice, understand who would handle the matter and find a way to get in touch. We design those pages as one website, using your approved copy, real people and existing brand assets.
A few clients we’ve worked with




















Visual design for practice pages, attorney profiles and contact screens, with reusable Figma components and responsive layouts.
Practice pages use different layouts, making important information hard to compare.
Attorney profiles have uneven photography, biography lengths and contact details.
Mobile layouts push the next action below long introductions.
Design is where the website stops being a list of pages and becomes a system. The decisions made here set what every later page costs to produce.
A component system means the next landing page is assembled from approved parts instead of being designed, argued over and built again.
Page hierarchy and navigation are designed around what buyers look for, so the work the homepage does is not undone two clicks later.
Handoff includes states, components and responsive rules, so the built page matches the design instead of being reinterpreted.
The scope is agreed against the firm’s current website, available content and team responsibilities.
Arrange the practice introduction, relevant situations, attorney information and next step in a repeatable layout. Long and short practice descriptions both need room.
Design a consistent treatment for portraits, credentials supplied by the firm, practice links and contact options. The layout accommodates the information each attorney actually has.
Apply the firm’s approved identity to typography, colour, images and page rhythm. Review a representative practice page before extending the direction across the website.
Specify desktop and mobile layouts for navigation, biography lists, related practices, contact panels and forms. Include long names and longer practice titles in the design review.
Place the firm’s approved statements and notices in the layouts so its reviewers can see where they appear. Use supplied photography and attributable material.
Deliver organised Figma files with reusable components, interaction notes and responsive behaviour. Agree whether the build is part of the engagement before implementation starts.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
The handoff covers the page types and visitor scenarios agreed at the start.
A visual direction applied to a representative practice page.
Desktop and mobile designs for the agreed page types.
Reusable Figma components and their interaction states.
A list of required photography and content assets.
Annotations for the development team and a design review checklist.
Explore the wider scope behind the website.
Define the audience, message, page structure, and requirements before the website moves into production.
Plan user flows, screens, interface states, and design systems for websites and web products.
Organize pages, navigation, content types, and internal links around visitor needs.
Write the pages that explain your offer, answer buyer questions, and support your claims with evidence.
Explore the scope, deliverables and process for each part of the website.
Our process
Review the brand assets, page inventory and approved copy with the firm.
[ 01 ]Use one real practice area to check the visual direction and content hierarchy.
[ 02 ]Apply the agreed design to attorney, practice and contact pages.
[ 03 ]Check mobile screens, long titles, missing portraits and different biography lengths.
[ 04 ]Walk the developer through components, states and the agreed implementation scope.
[ 05 ]No account layer between you and them. These are the Norml specialists this work runs through.

Co-founder · Design & Strategy

UI/UX Designer

UI/UX Designer

Junior Designer

“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
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