The ad and the page agree
The page is designed around the specific audience, traffic source and offer, so the visitor is not asked to re-orient on arrival.
Design a page for one practice and one enquiry route.
A campaign landing page needs a specific audience, approved offer and working next step. We design the page around those inputs, keeping its wording, evidence and contact route consistent with the campaign the firm plans to run.
A few clients we’ve worked with
What we do
Landing page design for law firms: campaign brief, page and form design, handoff and measurement notes.
Decisions to settle before the work starts.
Which part of landing page design for law firms belongs in the current project, and what is outside it.
Who supplies the source material, grants system access and approves the completed work.
What a campaign page has to earn.
A landing page is the only page where the traffic is paid for. If it does not match the promise that brought someone there, the spend is already lost.
One decision per page
Message, evidence and form are composed around a single intended action instead of competing for attention.
It can actually be built
The design accounts for the form requirements and the system that has to host it, so it ships in time for the campaign it was made for.
What landing page design includes.
Agree these work areas with the firm before implementation. Access, content approval and any external-system requirements are recorded in the scope.
Campaign brief
Record the audience, practice, campaign message and desired action. Confirm which statements and assets the firm has approved for this page.
Page and form design
Arrange the explanation, attorney or firm information and enquiry action. Specify mobile layouts, form states and confirmation text.
Handoff and measurement notes
Provide the design, content requirements and intended conversion events. Identify integration and tracking work that the developer must implement and test.
Selected website projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The deliverables correspond to the work areas agreed for this engagement.
- 01
Desktop and mobile landing-page designs.
- 02
Form states and confirmation-screen specifications.
- 03
A content, integration and measurement handoff.
Our process
How the work runs.
Agree the scope
Review the firm’s current website and the inputs needed for landing page design. Confirm the responsible people, access and acceptance criteria.
[ 01 ]
Carry out the work
Record the audience, practice, campaign message and desired action. Confirm which statements and assets the firm has approved for this page. Arrange the explanation, attorney or firm information and enquiry action. Specify mobile layouts, form states and confirmation text.
[ 02 ]
Review and hand over
Provide the design, content requirements and intended conversion events. Identify integration and tracking work that the developer must implement and test. Record open decisions and the next action for each one.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedLanding page design for law firms: questions.
Does this include running ads?
No. This scope covers the landing-page design. Campaign management, media spend and launch approval are separate.
Can one page serve every practice area?
It can, but that changes the brief. A page focused on a particular campaign should give that audience a coherent message and enquiry route.
Website 2.0 combines strategy, design, development and launch in one engagement.