Everyone describes you the same way
Sales, marketing and the website use one vocabulary for the offer, so a buyer hears the same thing in a deck and on a page.
Give the firm a consistent identity across its website.
We define how the firm presents itself through its name treatment, typography, colour and imagery. The work starts with the practice and audience information the firm supplies, then produces assets the website team can apply consistently.
A few clients we’ve worked with
What we do
Branding for law firms: identity review, visual identity, usage guidance.
Decisions to settle before the work starts.
Which part of branding for law firms belongs in the current project, and what is outside it.
Who supplies the source material, grants system access and approves the completed work.
What a shared direction is worth.
Without one agreed direction, every page, deck and ad re-litigates how the company describes itself. That argument is expensive, and it shows on the website.
Design stops being a matter of taste
An agreed identity gives every later design decision a reference to be measured against instead of a round of opinions.
New material is faster to make
Defined assets and applications mean the next landing page, pitch deck or campaign starts from something rather than from scratch.
What branding includes.
Agree these work areas with the firm before implementation. Access, content approval and any external-system requirements are recorded in the scope.
Identity review
Review existing marks, language and image assets against the firm’s approved positioning. Decide what should be retained before developing new directions.
Visual identity
Develop the agreed logo or wordmark, colour and typography treatments. Show them on realistic practice and attorney content so the choices can be judged in context.
Usage guidance
Document how assets appear on the website and agreed supporting materials. Include file formats, spacing rules and examples for the people maintaining them.
Selected website projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The deliverables correspond to the work areas agreed for this engagement.
- 01
The agreed identity assets in the required formats.
- 02
Typography, colour and imagery specifications.
- 03
Website usage examples and a brand application guide.
Our process
How the work runs.
Agree the scope
Review the firm’s current website and the inputs needed for branding. Confirm the responsible people, access and acceptance criteria.
[ 01 ]
Carry out the work
Review existing marks, language and image assets against the firm’s approved positioning. Decide what should be retained before developing new directions. Develop the agreed logo or wordmark, colour and typography treatments. Show them on realistic practice and attorney content so the choices can be judged in context.
[ 02 ]
Review and hand over
Document how assets appear on the website and agreed supporting materials. Include file formats, spacing rules and examples for the people maintaining them. Record open decisions and the next action for each one.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedBranding for law firms: questions.
Do we have to replace our logo?
No. The scope can refine how the current identity is used. A new mark is a separate decision.
Does branding include a website build?
Branding supplies the identity and usage rules. Website design and development are separately defined services.
Website 2.0 combines strategy, design, development and launch in one engagement.