Design and build stop stalling
Missing decisions are identified and resolved in planning, so production is not waiting on an answer nobody owns.
Decide what the law firm website needs to do.
Before choosing pages or a platform, agree which practices the website should support and how an enquiry will be handled. Norml turns those decisions into a brief the firm, designer and developer can use.
A few clients we’ve worked with
What we do
Website strategy for law firms: practice priorities, enquiry ownership, website brief.
Decisions to settle before the work starts.
Which part of website strategy for law firms belongs in the current project, and what is outside it.
Who supplies the source material, grants system access and approves the completed work.
What a plan prevents.
A website project needs more than a list of pages. Without the decisions written down, they get made later, by whoever happens to be in the meeting.
The brief outlives the project
An agreed, documented direction means the next team — yours or ours — can work against the same reference.
Scope arguments have a referee
When the direction is written down, a late request can be measured against it instead of quietly absorbed.
What website strategy includes.
Agree these work areas with the firm before implementation. Access, content approval and any external-system requirements are recorded in the scope.
Practice priorities
Record the matters the firm wants to receive, its actual offices and the audiences it serves. Separate current services from ambitions that are not ready to appear on the site.
Enquiry ownership
Map the contact routes and who receives each type of enquiry. Identify decisions that need the intake team before forms or calls to action are designed.
Website brief
Set the scope, content responsibilities, platform constraints and launch criteria. Record what the first release includes and what needs a later decision.
Selected website projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The deliverables correspond to the work areas agreed for this engagement.
- 01
A website brief with practice priorities and audience definitions.
- 02
An enquiry ownership map and release scope.
- 03
A decision log covering content, platform and launch criteria.
Our process
How the work runs.
Agree the scope
Review the firm’s current website and the inputs needed for website strategy. Confirm the responsible people, access and acceptance criteria.
[ 01 ]
Carry out the work
Record the matters the firm wants to receive, its actual offices and the audiences it serves. Separate current services from ambitions that are not ready to appear on the site. Map the contact routes and who receives each type of enquiry. Identify decisions that need the intake team before forms or calls to action are designed.
[ 02 ]
Review and hand over
Set the scope, content responsibilities, platform constraints and launch criteria. Record what the first release includes and what needs a later decision. Record open decisions and the next action for each one.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite strategy for law firms: questions.
How is strategy different from discovery?
Strategy sets the direction and priorities. Discovery examines the content, systems and constraints needed to make the resulting scope practical.
Do we need a complete redesign?
Not necessarily. The brief may prioritise a small set of practice pages or an intake change when the current website can support them.
Website 2.0 combines strategy, design, development and launch in one engagement.