You keep what was working
Existing search assets, URLs, integrations and publishing habits are identified before anything is replaced, so the launch is not a reset.
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An existing site may already contain useful practice pages, attorney profiles and enquiry routes. We inventory those assets, agree what changes and plan a redesign that accounts for content, URLs and the way the firm receives enquiries.
A few clients we’ve worked with




















Website redesign for law firms: keep, revise or retire, replacement templates, migration and launch checks.
Which part of website redesign for law firms belongs in the current project, and what is outside it.
Who supplies the source material, grants system access and approves the completed work.
A redesign is the one website project that can lose you something. The upside is a site that finally matches the company; the risk is the traffic, URLs and integrations the old one quietly carried.
Existing search assets, URLs, integrations and publishing habits are identified before anything is replaced, so the launch is not a reset.
Most redesigns are overdue because the offer changed and the website did not. The new structure is built around the current business.
Content migration, redirects and search continuity are part of the scope with named responsibility, not an afterthought in launch week.
Agree these work areas with the firm before implementation. Access, content approval and any external-system requirements are recorded in the scope.
Review pages and known dependencies before proposing a new structure. Record decisions for each page, including the person who approves a removal.
Design and build the agreed practice, attorney and contact templates using approved content. Check the templates against short and long real examples.
Map changed URLs, verify forms and analytics, and compare the replacement with the approved inventory. Prepare a release and rollback plan for the site’s hosting setup.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
The deliverables correspond to the work areas agreed for this engagement.
A page-by-page keep, revise or retire inventory.
Implemented templates for the agreed replacement site.
A URL migration map, release checklist and rollback plan.
Explore the wider scope behind the website.
Develop the positioning, messaging, and visual identity your website needs.
Where generative tools genuinely speed up brand and interface work, where they must not be used, and who signs off.
Plan user flows, screens, interface states, and design systems for websites and web products.
Review important journeys, page hierarchy, forms, and interaction states with actionable recommendations.
Explore the scope, deliverables and process for each part of the website.
Our process
Review the firm’s current website and the inputs needed for website redesign. Confirm the responsible people, access and acceptance criteria.
[ 01 ]Review pages and known dependencies before proposing a new structure. Record decisions for each page, including the person who approves a removal. Design and build the agreed practice, attorney and contact templates using approved content. Check the templates against short and long real examples.
[ 02 ]Map changed URLs, verify forms and analytics, and compare the replacement with the approved inventory. Prepare a release and rollback plan for the site’s hosting setup. Record open decisions and the next action for each one.
[ 03 ]No account layer between you and them. These are the Norml specialists this work runs through.

Co-founder · Design & Strategy

UI/UX Designer

UI/UX Designer

Junior Designer

“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
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