Visitors find things without searching
Navigation and page relationships are defined around what people look for, so the right page is reachable from where they start.
A website structure built around the matters your firm handles.
Practice areas, attorneys, offices and articles are connected information. We map those relationships, define what belongs on each page and give the team a structure it can use when the firm adds a practice or an attorney.
A few clients we’ve worked with
What we do
Law firm information architecture: practice-area hierarchy, attorney relationships, office pages, navigation and a documented URL plan.
When adding pages makes the site harder to navigate.
Several pages describe the same practice without a clear main page.
Attorney profiles and practice pages do not consistently link to each other.
Office information is repeated across pages and becomes difficult to maintain.
What structure does for a growing site.
Every site works at twelve pages. The structure decides whether it still works at eighty, once the company has added two products and a resource library.
New content has a home
A defined content model means the next service, case study or guide goes somewhere obvious instead of into the menu.
Internal links do real work
Deliberate relationships between pages help both buyers and search engines understand which pages matter.
What the work includes.
The scope is agreed against the firm’s current website, available content and team responsibilities.
Current-page inventory
Record existing URLs and the purpose of each page. Identify overlapping subjects, missing relationships and content that needs a decision from the firm.
Practice hierarchy
Separate broad practice areas from narrower situations only where each page has a useful, distinct purpose. Agree labels with the firm and the people who handle enquiries.
Attorney and office relationships
Define which practices, attorneys and genuine office locations connect. Document these relationships so editors can maintain them consistently.
Navigation and breadcrumbs
Plan the main menu, local navigation and breadcrumb hierarchy. Give visitors a route back to the practice or category they came to understand.
URL and migration plan
Propose stable URLs and record which existing pages should remain, merge or move. Prepare a redirect mapping for developer review when existing URLs change.
Page and content specifications
Describe the job of each page type, required fields, related links and content ownership. Give writers and developers the same reference before design and build.
Selected website projects across our wider practice
All case studies
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
“Norml Studio's professionalism and responsiveness were impressive.”
What you receive.
The handoff covers the page types and visitor scenarios agreed at the start.
- 01
An inventory of the agreed existing pages.
- 02
A sitemap with a purpose and proposed URL for each planned page.
- 03
Practice, attorney and office relationship rules.
- 04
Navigation and breadcrumb specifications.
- 05
Page-type briefs and a redirect mapping where URLs change.
Our process
How the work runs.
Inventory
Collect current pages, content ownership and the firm’s actual practice structure.
[ 01 ]
Sort the subjects
Decide which pages serve distinct needs and which overlap.
[ 02 ]
Map relationships
Connect practices, attorneys, offices and useful supporting articles.
[ 03 ]
Review navigation
Walk through representative visitor scenarios against the proposed map.
[ 04 ]
Document the plan
Hand over the sitemap, URL decisions, page briefs and migration notes.
[ 05 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedInformation architecture for law firms: questions.
Is this the same as SEO?
Information architecture defines how content is organised and connected. Keyword research and technical SEO can inform those choices, but rankings, content production and ongoing SEO are separate scopes.
Does every practice need several subpages?
No. A subpage needs a distinct purpose and enough useful material. The plan can keep a smaller practice on one page when further subdivision would repeat the same information.
Will existing URLs change?
Only where there is a reason to change them. The inventory records current URLs, and any proposed move is documented for review with its redirect destination.
Does this include writing every page?
It includes page briefs, required information and content ownership. Writing the full copy is a separate scope that follows the approved structure.
What happens when the firm adds an attorney or office?
The handoff describes the content fields and relationships for those page types. Editors can apply those rules to additions without rebuilding the whole sitemap.
Website 2.0 combines strategy, design, development and launch in one engagement.