You know what the site does
Events defined by meaning — attempts against completed actions — show which pages produce enquiries and which only produce visits.
Measure industrial enquiries without treating them as orders.
We define events for catalogue use, document access and RFQ submissions, then validate their meaning and permitted data.
A few clients we’ve worked with
What we do
We define events for catalogue use, document access and RFQ submissions, then validate their meaning and permitted data.
Decisions that shape this work.
Downloads and RFQs represent different actions.
Repeated clicks or failed submissions can distort counts without careful event definitions.
What you cannot decide without measurement.
Page views alone do not explain which actions the website supports. Without that, every decision about the site is an argument about taste.
Spend has a feedback loop
When a conversion can be verified, campaign and content decisions can be made against outcomes instead of impressions.
The numbers agree
Documenting which system can verify each conversion stops two dashboards reporting two different truths.
What analytics setup includes.
The work uses approved product and capability records. Engineering and commercial owners verify specifications, document revisions and the permitted use of business systems.
Event definitions
Separate browsing, downloads, enquiries and any independently confirmed downstream status.
Tag configuration
Implement approved properties and consent-aware behaviour.
Signal checks
Test duplicates and exclude sensitive drawings or submitted content.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“They delivered what they said they would, on time.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
An event specification.
- 02
Configured tracking.
- 03
A validation record.
Our process
How the work runs.
Define measurable actions
Agree what each catalogue and enquiry signal proves.
[ 01 ]
Implement restricted events
Configure approved properties without copying private submitted material.
[ 02 ]
Validate success and failure
Test duplicates and incomplete actions and document limits on commercial interpretation.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Iryna Melnyk
Full-Cycle SEO Specialist
Artur Tsitou
DevOps & Backend Developer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedAnalytics setup for manufacturers: questions.
Does a datasheet download prove purchase intent?
No. It records an interaction, not an order or a qualified commercial decision.
Can customer drawings appear in analytics?
No. Ordinary event payloads should exclude uploaded documents and private enquiry contents.
Website 2.0 combines strategy, design, development and launch in one engagement.