An agreed order of work
Findings are prioritised against affected URLs and dependencies, so the team stops debating which recommendation to do first.
Separate industrial website defects from unproven content opportunities.
We review available search evidence and catalogue structure, keeping engineering correctness with the manufacturer’s expert reviewers.
A few clients we’ve worked with
What we do
We review available search evidence and catalogue structure, keeping engineering correctness with the manufacturer’s expert reviewers.
Decisions that shape this work.
A large catalogue does not automatically provide useful search coverage.
Search conclusions need to distinguish measured facts from unavailable evidence.
What an audit is for.
Search work needs a starting point. An audit replaces a pile of recommendations with an ordered list of what is actually limiting the site.
You learn what is real
Technical eligibility, content quality, intent and measurement gaps are separated, so a content problem is not treated as a crawl problem.
A redesign has a risk register
Existing search assets are recorded before anything changes, which is what keeps a rebuild from quietly costing traffic.
What SEO audit includes.
The work uses approved product and capability records. Engineering and commercial owners verify specifications, document revisions and the permitted use of business systems.
Evidence baseline
Assess authorised reporting and a public crawl.
Page-intent review
Check product, family and capability pages for distinct purposes.
Priority planning
Attach evidence and verification methods to recommended changes.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“They delivered what they said they would, on time.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
A source-backed audit.
- 02
Page-level findings.
- 03
A prioritised action plan.
Our process
How the work runs.
Collect the available sources
Record crawl and reporting coverage and its limitations.
[ 01 ]
Inspect structure and intent
Review technical defects and overlap among product and capability pages.
[ 02 ]
Deliver actionable findings
Identify affected URLs, required owners and how each recommendation can be checked.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedSEO audit for manufacturers: questions.
Does the audit verify certification claims?
It can flag missing sources or context; underlying validity needs the responsible expert.
Can it proceed without analytics access?
Public checks can proceed with reporting limitations recorded.
Website 2.0 combines strategy, design, development and launch in one engagement.