You keep what was working
Existing search assets, URLs, integrations and publishing habits are identified before anything is replaced, so the launch is not a reset.
Refresh the manufacturing site with its catalogue and documents accounted for.
We plan the replacement around retained product URLs, approved technical records and working sales routes.
A few clients we’ve worked with
What we do
We plan the replacement around retained product URLs, approved technical records and working sales routes.
Decisions that shape this work.
Old datasheet links may still be used outside the website navigation.
A redesign must not silently replace an approved revision with an unrelated document.
What a redesign risks, and what it is worth.
A redesign is the one website project that can lose you something. The upside is a site that finally matches the company; the risk is the traffic, URLs and integrations the old one quietly carried.
The site matches what you sell now
Most redesigns are overdue because the offer changed and the website did not. The new structure is built around the current business.
The transition has an owner
Content migration, redirects and search continuity are part of the scope with named responsibility, not an afterthought in launch week.
What website redesign includes.
The work uses approved product and capability records. Engineering and commercial owners verify specifications, document revisions and the permitted use of business systems.
Content decisions
Mark products, documents and capability pages for retention or revision.
Template updates
Redesign catalogue and enquiry layouts around buyer tasks.
Transition planning
Map changed addresses and verify document and contact destinations.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“They delivered what they said they would, on time.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
A content decision register.
- 02
Revised designs.
- 03
A transition and verification plan.
Our process
How the work runs.
Audit the current catalogue
Record pages, files, revisions and enquiry destinations before selecting changes.
[ 01 ]
Design the replacement templates
Update the agreed layouts using approved source records.
[ 02 ]
Prepare release verification
Map URLs and test product-document relationships and sales routes before cutover.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Ostap Hural
UI/UX Designer
Viktoria Volynets
Junior Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedWebsite redesign for manufacturers: questions.
Can historical product information remain?
Yes, with a clear status and explicit decision about its continuing purpose.
Will a redesign preserve search rankings automatically?
No outcome is guaranteed. URL mapping and post-change checks reduce avoidable migration errors.
Website 2.0 combines strategy, design, development and launch in one engagement.