Pages, not spreadsheets
Terms grouped by intent and mapped to existing or proposed pages give the content team something to act on.
Research the product and capability terms industrial buyers use.
We compare search language with the actual catalogue and supported processes, then map relevant groups to useful pages.
A few clients we’ve worked with
What we do
We compare search language with the actual catalogue and supported processes, then map relevant groups to useful pages.
Decisions that shape this work.
Similar product terms can refer to different materials or applications.
A popular query does not justify claiming an unsupported manufacturing capability.
What research has to produce.
A keyword list is not a plan. Research is only useful once each term is attached to a page that could realistically win it.
You stop writing for nobody
Checking the result pages shows where the intent is commercial and where a term only looks valuable in a volume column.
Your pages stop competing
One page per intent prevents two of your own pages fighting over the same search.
What keyword research includes.
The work uses approved product and capability records. Engineering and commercial owners verify specifications, document revisions and the permitted use of business systems.
Technical vocabulary
Review product identifiers, application terms and accepted terminology.
Intent classification
Distinguish sourcing queries from general research or unrelated products.
Page mapping
Assign relevant clusters with source dates and evidence gaps.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“They delivered what they said they would, on time.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
A keyword research table.
- 02
Intent notes.
- 03
A keyword-to-page map.
Our process
How the work runs.
Confirm the product boundaries
List actual families and capabilities with engineering-approved terminology.
[ 01 ]
Research and classify searches
Check relevant phrases and separate their intended tasks.
[ 02 ]
Map supported clusters
Assign useful page purposes and record missing metrics or technical source requirements.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedKeyword research for manufacturers: questions.
Will every specification phrase become a page?
No. Related terms can share a useful page, and unsupported combinations are excluded.
Can keyword research establish product compatibility?
No. Compatibility and suitability require approved engineering information.
Website 2.0 combines strategy, design, development and launch in one engagement.