Visitors find things without searching
Navigation and page relationships are defined around what people look for, so the right page is reachable from where they start.
Connect product families, specifications and supporting documents.
We define a page and record structure that helps buyers find the relevant offering and trace its technical information.
A few clients we’ve worked with
What we do
We define a page and record structure that helps buyers find the relevant offering and trace its technical information.
Decisions that shape this work.
A family name does not explain how individual product records differ.
Search and filters need consistent source fields before they can work reliably.
What structure does for a growing site.
Every site works at twelve pages. The structure decides whether it still works at eighty, once the company has added two products and a resource library.
New content has a home
A defined content model means the next service, case study or guide goes somewhere obvious instead of into the menu.
Internal links do real work
Deliberate relationships between pages help both buyers and search engines understand which pages matter.
What information architecture includes.
The work uses approved product and capability records. Engineering and commercial owners verify specifications, document revisions and the permitted use of business systems.
Catalogue hierarchy
Group actual products and capabilities using consistent categories.
Document relationships
Link datasheets and drawings to the correct product and revision.
Navigation rules
Define filters, breadcrumbs and routes to enquiry or distribution.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“They delivered what they said they would, on time.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
A sitemap and URL plan.
- 02
A product relationship model.
- 03
Navigation and filter requirements.
Our process
How the work runs.
Classify the catalogue
Review real product and document examples with engineering and sales.
[ 01 ]
Map pages and records
Define family, variant and document relationships and their public destinations.
[ 02 ]
Check buyer tasks
Test the proposed structure against specification lookup and RFQ scenarios and record URL changes.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Max Tymoshyn
Founder & Architect
Zhenia Mohyla
Co-founder · Design & Strategy
Ira Kandaurova
UI/UX Designer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedInformation architecture for manufacturers: questions.
Should every product variant have a separate page?
Only when its purpose and distinct useful information justify one; variants can share a structured family page.
Can historical products remain accessible?
Yes, with clear status and links that distinguish them from current offerings.
Website 2.0 combines strategy, design, development and launch in one engagement.