Existing content starts working
Fixing eligibility often recovers value from pages you already paid to produce, before any new content is written.
Check the URL and crawl rules behind the industrial catalogue.
We review public product and document routes, redirects, canonicals and sitemap entries with deliberate handling of variants and historical records.
A few clients we’ve worked with
What we do
We review public product and document routes, redirects, canonicals and sitemap entries with deliberate handling of variants and historical records.
Decisions that shape this work.
Product variants can create duplicate URLs without distinct content.
Historical documents need explicit public status rather than accidental indexing.
What technical work unlocks.
Useful pages need consistent technical signals. Content search engines cannot reach, index or interpret earns nothing, however good it is.
Fixed in the system that owns it
Changes are implemented where the behaviour actually lives, so they survive the next template or plugin update.
Verified on the live URL
Each fix is checked against the real page rather than assumed complete because a setting was saved.
What technical SEO includes.
The work uses approved product and capability records. Engineering and commercial owners verify specifications, document revisions and the permitted use of business systems.
Crawl review
Inspect intended public index settings and restricted files.
URL consistency
Resolve agreed duplicate states and obsolete addresses.
Template signals
Verify metadata, links and sitemap membership.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“They delivered what they said they would, on time.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
A technical findings register.
- 02
Approved fixes.
- 03
Verification results.
Our process
How the work runs.
Inspect actual catalogue routes
Review product, filter and document URL behaviour.
[ 01 ]
Apply approved rules
Correct scoped redirects, canonicals and crawl signals while preserving access boundaries.
[ 02 ]
Verify affected records
Recheck responses, links and sitemap entries and record intentional exclusions.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Iryna Melnyk
Full-Cycle SEO Specialist
Max Tymoshyn
Founder & Architect
Artur Tsitou
DevOps & Backend Developer
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedTechnical SEO for manufacturers: questions.
Should every filter state be indexed?
Only distinct useful public destinations should be considered; transient filters need their own handling.
Can noindex protect technical documents?
No. Restricted files require access controls.
Website 2.0 combines strategy, design, development and launch in one engagement.