Weight goes where it helps
Starting from your current profile and the pages that actually need authority stops effort landing on pages that already rank.
Use approved industrial resources in accountable outreach.
We review backlinks and plan relevant placements around public technical material, with source context and publication permissions preserved.
A few clients we’ve worked with
What we do
We review backlinks and plan relevant placements around public technical material, with source context and publication permissions preserved.
Decisions that shape this work.
Technical authority cannot be inferred from a paid or proposed placement.
A useful source needs enough context for its technical claims to be understood.
What authority can and cannot be bought.
Most link building buys the appearance of authority, not the thing itself. The difference matters, because the appearance is the part that gets penalised.
Routes are priced honestly
Each placement route is scoped separately, and anything requiring payment is identified as such rather than described as editorial.
Built on something real
The work starts from what you have that is genuinely worth linking to, which is also what makes the links survive.
What link building includes.
The work uses approved product and capability records. Engineering and commercial owners verify specifications, document revisions and the permitted use of business systems.
Profile assessment
Inspect available backlink evidence and suitable opportunities.
Asset planning
Select approved guides or documented project material.
Placement tracking
Record authorised outreach and verify actual links and claims.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“They delivered what they said they would, on time.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
A backlink review.
- 02
An outreach target plan.
- 03
A placement log.
Our process
How the work runs.
Review links and permitted material
Identify relevant opportunities and assets the manufacturer can publish.
[ 01 ]
Prepare the proposed contribution
Define the target audience, claim boundaries and approval requirements.
[ 02 ]
Verify authorised outcomes
Inspect published links and technical descriptions and retain the placement record.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedLink building for manufacturers: questions.
Can you guarantee trade-publication coverage?
No. Publishers decide whether to accept or cite material.
Can proprietary drawings become outreach assets?
Only material explicitly approved for that public use may be included.
Website 2.0 combines strategy, design, development and launch in one engagement.