Coverage you could not write by hand
Where distinct user needs genuinely exist across a dimension, a template reaches searches a hand-written set never would.
Build industrial page collections from complete, distinct product records.
We define templates and publication rules around real products, capabilities or document collections with useful information for each page.
A few clients we’ve worked with
What we do
We define templates and publication rules around real products, capabilities or document collections with useful information for each page.
Decisions that shape this work.
A generated specification combination does not establish a manufacturable product.
Bulk publication can repeat an error across every record using the same source.
What a page family needs behind it.
A repeatable page needs useful information behind the template. Without it you have built a thousand pages that all say the same thing.
Thin pages never publish
Source requirements and publication gates mean empty combinations stay unpublished instead of diluting the site.
It scales without a writer per page
A content model plus a template makes the next hundred pages a data problem, not a hiring problem.
What programmatic SEO includes.
The work uses approved product and capability records. Engineering and commercial owners verify specifications, document revisions and the permitted use of business systems.
Collection qualification
Verify what each record represents and why it needs a page.
Template requirements
Specify unique facts, source links and technical context.
Publication controls
Check completeness, duplication and update ownership.
What clients say.
Reviews from the companies we have built and maintained websites for.
Read every review on Clutch“They delivered what they said they would, on time.”
“We didn’t choose them to be impressed — we chose them because we knew they’d deliver high-level results with no risk. As a CTO myself, that’s exactly what I look for in a long-term partnership.”
“And, you know, the great part about the fact that you hit the goal, it's not that you had to compromise anything that you were doing, because, honestly, the end result far exceeded what we could have imagined.”
“I would just say that you deliver on quality … I just thought we clicked, and you delivered what we were looking for.”
What you receive.
The agreed engagement includes the relevant outputs below.
- 01
A collection specification.
- 02
Reviewed sample pages.
- 03
Publication validation rules.
Our process
How the work runs.
Define valid records
Set required fields and authoritative sources for the actual collection.
[ 01 ]
Review representative templates
Inspect sample output for distinct purpose, accurate values and document relationships.
[ 02 ]
Validate release and revision rules
Define checks for incomplete or duplicate records and changes to products or source documents.
[ 03 ]The people who do this work.
No account layer between you and them. These are the Norml specialists this work runs through.
Let's chat
“I've spent 10 years working across development and marketing. I started as a developer, but design, SEO and advertising were already part of the job. That taught me to treat a website as one system: the business, the content, the design and the code have to work together. At Norml, I lead the architecture behind our work and stay involved wherever strategy, design, development and search meet.”
Max TymoshynFounder & Architect
Get startedProgrammatic SEO for manufacturers: questions.
Can every material and dimension combination become a page?
Only combinations representing real supported products with useful distinct information should be considered.
What happens when a product is withdrawn?
The collection needs an approved revision, replacement or retirement rule with links and status checked.
Website 2.0 combines strategy, design, development and launch in one engagement.